Kia — Doubt No More
Everyone faces doubt. Even 3-time NBA Champion, LeBron James. "Rain" stars The King and shows how he never lets doubt get in his way.
Since entering the spotlight, both LeBron and Kia Motors have faced high levels of skepticism and undue criticism. Despite all that, 2016 was a huge milestone year for both LeBron and Kia. The King finally brought home a championship back to the Land as he promised and his performance was one of the greatest comebacks in Cleveland if not sports history.
In turn, Kia introduced its strongest lineup ever, a fleet of vehicles full of quality, luxury, and driving ease that won all the top design and auto awards.
And even though both have faced enormous doubt along the way, they’ve embraced it, dealt with it, and used it to fuel their individual successes over and over again.
Our "Rain" film aired across all NBA media and on TNT, ABC, and ESPN during the NBA playoffs when LeBron was back to defend his title at Cleveland and prove all the doubters wrong once again.
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Geo Panch is a creative art director based in Los Angeles — CA.
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