Apple — Macro

A campaign where we transformed the details of everyday objects into larger than life worlds using the power of macro on iPhone 13 Pro.

What the Macro?

An integrated Shot on iPhone campaign, we posted a series of social and OOH assets from top photographers around the world and let people play a guessing game to figure out what each object really was.

macro_1
macro_2
macro_4
flower
macro_5
macro_8
macro_9
macro_10
macro_11
macro_12

Tips and Tricks

We followed up the campaign with several videos on various tips for shooting macro on iPhone 13 Pro and guessing games

Geo Panch is a creative art director based in Los Angeles — CA.

———

hello@geopanch.com +12015224004