New Amsterdam — Pour Your Soul Out

What happens when you go all in, give 100%, and would give even more if it were mathematically possible? What happens when you give a damn, march to your own beat, and pour your soul out? Only great things. 

New Amsterdam Vodka is the 2nd largest vodka brand in the US. However, its previous advertising had failed to connect to its millennial audience. In 2016 at David&Goliath, we pitched and won the account and launched a new campaign directed by Pantera that would reset the brand with an emotional message to Pour Your Soul Out.

The integrated campaign celebrates individuals who put 110% into their passions. Within three days after launching during the first game of the NBA finals, our anthem spot had nearly 4 million views and 12 million social impressions and comments.

We also included a YouTube masthead takeover, a national Snapchat filter, a homepage takeover on Spotify, a video partnership with Complex, event sponsorship, publicity campaigns, and social media efforts. The Pour Your Soul Out campaign not only connected to its audience - it gave New Amsterdam a powerful message and unifying purpose.


Geo Panch is a creative art director based in Los Angeles — CA.

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