Mutant Makeover
Mutant Makeover
Mutant Makeover
Mutant Makeover
Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.
Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.
Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.
Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.
Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.
Case Study Film —
Case study Film —
Case study Film —
Site —
Partnership Films —
Partnership Films —
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Project: Carl's Jr./Hardee's "Mutant Makeover"
Agency: 72andSunny LA
Role: Sr. Art Director / Designer
Project: Carl's Jr. "Mutant Makeover"
Agency: 72andSunny LA
Role: Sr. Art Director / Designer
Project: CKE "Mutant Makeover"
Agency: 72andSunny
Role: Sr. Art Director / Designer
Project: Carl's Jr./Hardee's "Mutant Makeover"
Agency: 72andSunny LA
Role: Sr. Art Director / Designer
We created a never before done integrated social campaign to target our young hungry guys and promote a partnership with Marvel's new movie "X-Men: Days of Future Past"
Through our social channels, we invited our fans/customers to take a photo on Instagram of themselves with a burger, then hashtagging it #EatLikeYouMeanIt. Then with a team of professional studio artists, we took their photos and gave them a very special mutant makeover.
We created a never before done integrated social campaign to target our young hungry guys and promote a partnership with Marvel's new movie "X-Men: Days of Future Past"
Through our social channels, we invited our fans/customers to take a photo on Instagram of themselves with a burger, then hashtagging it #EatLikeYouMeanIt. Then with a team of professional studio artists, we took their photos and gave them a very special mutant makeover.
We created a never before done integrated social campaign to target our young hungry guys and promote a partnership with Marvel's new movie "X-Men: Days of Future Past" Through our social channels, we invited our fans/customers to take a photo on Instagram of themselves with a burger, then hashtagging it #EatLikeYouMeanIt. Then with a team of professional studio artists, we took their photos and gave them a very special mutant makeover.
We created a never before done integrated social campaign to target our young hungry guys and promote a partnership with Marvel's new movie "X-Men: Days of Future Past" Through our social channels, we invited our fans/customers to take a photo on Instagram of themselves with a burger, then hashtagging it #EatLikeYouMeanIt. Then with a team of professional studio artists, we took their photos and gave them a very special mutant makeover.
Recognition —
2015 Webby "Best Use of Social Media" Nominee, X-Men Mutant Makeover