Taste the Web

Taste the Web

Taste the Web

Taste the Web

Skittles sought a new website to embody the essence of its brand and bring a rainbow of possibilities to their fans on social. 

Skittles sought a new website to embody the essence of its brand and bring a rainbow of possibilities to their fans on social. 

Skittles sought a new website to embody the essence of its brand and bring a rainbow of possibilities to their fans on social.

Skittles sought a new website to embody the essence of its brand and bring a rainbow of possibilities to their fans on social.

Skittles sought a new website to embody the essence of its brand and bring a rainbow of possibilities to their fans. 

tastetherainbow

Walk-through Film  —

Walkthrough Film —

Walkthrough Film —

The new Skittles site wasn't a typical consumer goods site. Instead, it drew upon content created by fans and consumers to populate the site that they were viewing.

Upon arriving at Skittles.com, fans were greeted with an overlay with a traditional navigation panel that sat on top of actual pages from Skittles social media and utility sites such as Wikipedia, Facebook, Flickr, Twitter, and YouTube. The overlay goes with you and connects you, wherever you go.

The new Skittles site wasn't a typical consumer goods site. Instead, it drew upon content created by fans and consumers to populate the site that they were viewing.

Upon arriving at Skittles.com, fans were greeted with an overlay with a traditional navigation panel that sat on top of actual pages from Skittles social media and utility sites such as Wikipedia, Facebook, Flickr, Twitter, and YouTube. The overlay goes with you and connects you, wherever you go.

The new Skittles site wasn't a typical consumer goods site. Instead, it drew upon content created by fans and consumers to populate the site that they were viewing. Upon arriving at Skittles.com, fans were greeted with an overlay with a traditional navigation panel that sat on top of actual pages from Skittles social media and utility sites such as Wikipedia, Facebook, Flickr, Twitter, and YouTube. The overlay goes with you and connects you, wherever you go.

The new Skittles site wasn't a typical consumer goods site. Instead, it drew upon content created by fans and consumers to populate the site that they were viewing. Upon arriving at the Skittles site, fans were greeted with an overlay with a traditional navigation panel that sat on top of actual pages from Skittles social media and utility sites such as Wikipedia, Facebook, Flickr, Twitter, and YouTube. The overlay goes with you and connects you, wherever you go.

The new Skittles site wasn't a typical consumer goods site. Instead, it drew upon content created by fans and consumers to populate the site that they were viewing. Upon arriving at Skittles.com, fans were greeted with an overlay with a traditional navigation panel that sat on top of actual pages from Skittles social media and utility sites such as Wikipedia, Facebook, Flickr, Twitter, and YouTube. The overlay goes with you and connects you, wherever you go.

Site —

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skittles_site
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Whoever is running the digital marketing for the Skittles sweet brand needs to be given a medal. 

Whoever is running the digital marketing for the Skittles sweet brand needs to be given a medal. 

Whoever is running the digital marketing for the Skittles sweet brand needs to be given a medal. 

Whoever is running the digital marketing for the Skittles sweet brand needs to be given a medal. 

Whoever is running the digital marketing for the Skittles sweet brand needs to be given a medal. 

- Mike Butcher TechCrunch Editor

- Mike Butcher TechCrunch Editor

- Mike Butcher TechCrunch Editor

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Project: Skittles.com
Agency: Agency.com
Role: Art Director / Designer

Project: Skittles.com
Agency: Agency.com
Role: Art Director / Designer

Project: Skittles.com
Agency: Agency.com
Role: Art Director / Designer

As the first CPG site to adopt the ‘un-site’ approach, the launch yielded sky rocking activity in site visits, Tweets and Facebook interaction among consumers and marketers worldwide. Twitter generated an average of over 990 posts per hour and was the #1 trending topic on day one. Consumer response indicated increased purchases and in the first week, the new site received over 875K page views. It was truly first of its kind and had the everyone on the internet talking about an amazing social campaign for a brand site. 

As the first CPG site to adopt the ‘un-site’ approach, the launch yielded sky rocking activity in site visits, Tweets and Facebook interaction among consumers and marketers worldwide. Twitter generated an average of over 990 posts per hour and was the #1 trending topic on day one. Consumer response indicated increased purchases and in the first week, the new site received over 875K page views. It was truly first of its kind and had the everyone on the internet talking about an amazing social campaign for a brand site. 

As the first CPG site to adopt the ‘un-site’ approach, the launch yielded sky rocking activity in site visits, Tweets and Facebook interaction among consumers and marketers worldwide. Twitter generated an average of over 990 posts per hour and was the #1 trending topic on day one. Consumer response indicated increased purchases and in the first week, the new site received over 875K page views. It was truly first of its kind and had the everyone on the internet talking about an amazing social campaign for a brand site. 

As the first CPG site to adopt the ‘un-site’ approach, the launch yielded sky rocking activity in site visits, Tweets and Facebook interaction among consumers and marketers worldwide. Twitter generated an average of over 990 posts per hour and was the #1 trending topic on day one. Consumer response indicated increased purchases and in the first week, the new site received over 875K page views. It was truly first of its kind and had the everyone on the internet talking about an amazing social campaign for a brand site.

© 2018 Geo Panch

© 2017 Geo Panch

© 2018 Geo Panch