My Versa Road Trip

My Versa Road Trip

My Versa Road Trip

My Versa Roadtrip

The Nissan Versa has the most space and tech per dollar, making it the perfect road trip car. On the Versa Road Trip, we let fans plot their course, choose their friends and share their ideal road trip while they hit the road.

Everyone faces doubt. Even 3-time NBA Champion, LeBron James. "Rain" stars The King and shows how he never lets doubt get in his way.

The Nissan Versa has the most space and tech per dollar, making it the perfect road trip car. On the Versa Road Trip, we let fans plot their course, choose their friends and share their ideal road trip while they hit the road.

The Nissan Versa has the most space and tech per dollar, making it the perfect road trip car. On the Versa Road Trip, we let fans plot their course, choose their friends and share their ideal road trip while they hit the road.

The Nissan Versa has the most space and tech per dollar, making it the perfect road trip car. On the Versa Road Trip, we let fans plot their course, choose their friends and share their ideal road trip while they hit the road.

nissan_header

Launch Film —

Film —

Film —

We created a social contest in which fans could create their ideal road trip and choose their Facebook friends to take with them. They then entered for the chance to win a real road trip and a Versa. Footage from the 6 winning road trips were then turned into mini-movies for fans to vote on for an online film festival that fans got to vote on. 

Since entering the spotlight, both LeBron and Kia Motors have faced high levels of skepticism and undue criticism. Despite all that, 2016 was a huge milestone year for both LeBron and Kia. The King finally brought home a championship back to the Land like he promised and his performance was one of the greatest comebacks in Cleveland if not sports history.

In turn, Kia introduced its strongest lineup ever, a fleet of vehicles full of quality, luxury, and driving ease that won all the top design and auto awards. And even though both have faced enormous doubt along the way, they’ve embraced it, dealt with it, and used it to fuel their individual successes over and over again.

We created a social contest in which fans could create their ideal road trip and choose their Facebook friends to take with them. They then entered for the chance to win a real road trip and a Versa. Footage from the 6 winning road trips were then turned into mini-movies for fans to vote on for an online film festival that fans got to vote on.

We created a social contest in which fans could create their ideal road trip and choose their Facebook friends to take with them. They then entered for the chance to win a real road trip and a Versa. Footage from the 6 winning road trips were then turned into mini-movies for fans to vote on for an online film festival that fans got to vote on. 

We created a social contest in which fans could create their ideal road trip and choose their Facebook friends to take with them. They then entered for the chance to win a real road trip and a Versa. Footage from the 6 winning road trips were then turned into mini-movies for fans to vote on for an online film festival that fans got to vote on. 

Micro-site —

new_roadtrip_site

We also partnered with Google Street View to give fans a custom video of their road trip before taking off. By stitching together Street View photos of key points along your journey we created a new immersive experience.

Since entering the spotlight, both LeBron and Kia Motors have faced high levels of skepticism and undue criticism. Despite all that, 2016 was a huge milestone year for both LeBron and Kia. The King finally brought home a championship back to the Land like he promised and his performance was one of the greatest comebacks in Cleveland if not sports history.

In turn, Kia introduced its strongest lineup ever, a fleet of vehicles full of quality, luxury, and driving ease that won all the top design and auto awards. And even though both have faced enormous doubt along the way, they’ve embraced it, dealt with it, and used it to fuel their individual successes over and over again.

We also partnered with Google Street View to give fans a custom video of their road trip before taking off. By stitching together Street View photos of key points along your journey we created a new immersive experience.

We also partnered with Google Street View to give fans a custom video of their road trip before taking off. By stitching together Street View photos of key points along your journey we created a new immersive experience.

We also partnered with Google Street View to give fans a custom video of their road trip before taking off. By stitching together Street View photos of key points along your journey we created a new immersive experience.

versa_site_table
versa_site_desktop

iAd Demo —

Case Study —

Project: Nissan "My Versa Road Trip"
Agency: TBWA\Chiat\Day\LA
Role: Art Director / Designer

Project: "My Versa Road Trip"
Agency: TBWA\Chiat\Day
Role: Art Director / Designer

Project: Nissan "My Versa Road Trip"
Agency: TBWA\Chiat\Day\LA
Role: Art Director / Designer

We also enlisted actor, comedian and TV personality Adam Carolla in joining Nissan to promote the vehicle and campaign. We created a series of videos that showed why he decides to change his name to 'Adam Versa', his own road trip around his hometown of North Hollywood and a "Hypothetical Road Trip Game" with Larry Miller.

The social contest was a success and we had over 14,000 trips were created, and the contest resulted in 53,000 new Facebook fans.

We also enlisted actor, comedian and TV personality Adam Carolla in joining Nissan to promote the vehicle and campaign. We created a series of videos that showed why he decides to change his name to 'Adam Versa', his own road trip around his hometown of North Hollywood and a "Hypothetical Road Trip Game" with Larry Miller.

The social contest was a success and we had over 14,000 trips were created, and the contest resulted in 53,000 new Facebook fans

We also enlisted actor, comedian and TV personality Adam Carolla in joining Nissan to promote the vehicle and campaign. We created a series of videos that showed why he decides to change his name to 'Adam Versa', his own road trip around his hometown of North Hollywood and a "Hypothetical Road Trip Game" with Larry Miller. The social contest was a success and we had over 14,000 trips were created, and the contest resulted in 53,000 new Facebook fans.

Our "Rain" spot aired across NBA media on TNT, ABC, ESPN and NBA TV during the playoffs when LeBron was back to defend his title and prove the doubters wrong once again. 

Kia also mirrored the same issues of doubt that it's faced over the years in the US and was the inspiration for the campaign.

Recognition —
Creativity Editors Pick 04.17.17

© 2018 Geo Panch

© 2017 Geo Panch

© 2018 Geo Panch