Mutant Makeover

Mutant Makeover

Mutant Makeover

Mutant Makeover

Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.

Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.

Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.

Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.

Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.

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Case Study Film  —

Case study Film —

Case study Film —

Site —

insitu
troops
sitting_down

Partnership Films —

Partnership Films —

Project: Carl's Jr./Hardee's  "Mutant Makeover"
Agency: 72andSunny LA
Role: Sr. Art Director / Designer

Project: Carl's Jr. "Mutant Makeover"
Agency: 72andSunny LA
Role: Sr. Art Director / Designer

Project: CKE "Mutant Makeover"
Agency: 72andSunny
Role: Sr. Art Director / Designer

Project: Carl's Jr./Hardee's "Mutant Makeover"
Agency: 72andSunny LA
Role: Sr. Art Director / Designer

We created a never before done integrated social campaign to target our young hungry guys and promote a partnership with Marvel's new movie "X-Men: Days of Future Past" 

Through our social channels, we invited our fans/customers to take a photo on Instagram of themselves with a burger, then hashtagging it #EatLikeYouMeanIt. Then with a team of professional studio artists, we took their photos and gave them a very special mutant makeover.

We created a never before done integrated social campaign to target our young hungry guys and promote a partnership with Marvel's new movie "X-Men: Days of Future Past" 

Through our social channels, we invited our fans/customers to take a photo on Instagram of themselves with a burger, then hashtagging it #EatLikeYouMeanIt. Then with a team of professional studio artists, we took their photos and gave them a very special mutant makeover.

We created a never before done integrated social campaign to target our young hungry guys and promote a partnership with Marvel's new movie "X-Men: Days of Future Past" Through our social channels, we invited our fans/customers to take a photo on Instagram of themselves with a burger, then hashtagging it #EatLikeYouMeanIt. Then with a team of professional studio artists, we took their photos and gave them a very special mutant makeover.

We created a never before done integrated social campaign to target our young hungry guys and promote a partnership with Marvel's new movie "X-Men: Days of Future Past" Through our social channels, we invited our fans/customers to take a photo on Instagram of themselves with a burger, then hashtagging it #EatLikeYouMeanIt. Then with a team of professional studio artists, we took their photos and gave them a very special mutant makeover.

Recognition —
2015 Webby "Best Use of Social Media" Nominee, X-Men Mutant Makeover

© 2018 Geo Panch

© 2017 Geo Panch

© 2018 Geo Panch