Music is Life

Music is Life

Music is Life

Music is Life

MusicIsLifeIsMusic tells the stories of both the nominees and music fans, celebrating the songs that meant the most to them and the places that connected with them on their musical journey.

MusicIsLifeIsMusic tells the stories of both the nominees and music fans, celebrating the songs that meant the most to them and the places that connected with them on their musical journey.

MusicIsLifeIsMusic tells the stories of both the nominees and music fans, celebrating the songs that meant the most to them and the places that connected with them on their musical journey.

MusicIsLifeIsMusic tells the stories of both the nominees and music fans, celebrating the songs that meant the most to them and the places that connected with them on their musical journey.

MusicIsLifeIsMusic tells the stories of both the nominees and music fans, celebrating the songs that meant the most to them and the places that connected with them on their musical journey.

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Launch Film —

Film —

Launch Film —

11-time GRAMMY winner Eminem kicked off the first in a series of three GRAMMY promotional TV spots and the second installment, featuring Katy Perry. The commercials are an illustrated interpretation of each artist's life and a journey through their musical and personal milestones.

11-time GRAMMY winner Eminem kicked off the first in a series of three GRAMMY promotional TV spots and the second installment, featuring Katy Perry. The commercials are an illustrated interpretation of each artist's life and a journey through their musical and personal milestones.

11-time GRAMMY winner Eminem kicked off the first in a series of three GRAMMY promotional TV spots and the second installment, featuring Katy Perry. The commercials are an illustrated interpretation of each artist's life and a journey through their musical and personal milestones.

11-time GRAMMY winner Eminem kicked off the first in a series of three GRAMMY promotional TV spots and the second installment, featuring Katy Perry. The commercials are an illustrated interpretation of each artist's life and a journey through their musical and personal milestones.

11-time GRAMMY winner Eminem kicked off the first in a series of three GRAMMY promotional TV spots and the second installment, featuring Katy Perry. The commercials are an illustrated interpretation of each artist's life and a journey through their musical and personal milestones.

Katy Perry Film —

Film —

Katy Perry Film —

Cee-Lo Film —

Film —

Cee-Lo Film —

The MusicIsLifeIsMusic print and out-of-home creative was blasted all over LA and NY and featured numerous GRAMMY nominees that included Arcade Fire, Justin Bieber, Eminem, Cee Lo Green, and Katy Perry. 

The MusicIsLifeIsMusic print and out-of-home creative was blasted all over LA and NY and featured numerous GRAMMY nominees that included Arcade Fire, Justin Bieber, Eminem, Cee Lo Green, and Katy Perry. 

The MusicIsLifeIsMusic print and out-of-home creative was blasted all over LA and NY and featured numerous GRAMMY nominees that included Arcade Fire, Justin Bieber, Eminem, Cee Lo Green, and Katy Perry. 

The MusicIsLifeIsMusic print and out-of-home creative was blasted all over LA and NY and featured numerous GRAMMY nominees that included Arcade Fire, Justin Bieber, Eminem, Cee Lo Green, and Katy Perry. 

The MusicIsLifeIsMusic print and out-of-home creative was blasted all over LA and NY and featured numerous GRAMMY nominees that included Arcade Fire, Justin Bieber, Eminem, Cee Lo Green, and Katy Perry. 

Print & OOH —

Film —

Print & OOH —

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The interactive microsite, and the MusicMapper app, let users drop a virtual pin in a specific location using Google Maps, select a song through social music service Rdio, and tag a note describing how that song and location defined a special moment in his/her life.

Not only would users have the opportunity to map their own musical journey, but they were able to explore other MusicMapper tags through an AR view that provided an innovative, real-life glimpse at how "music is life is music."

Additionally, fans also had the ability to unlock exclusive GRAMMY content, based on their physical location and unlock content via a QR code reader on all print material and outdoor advertisements where they accessed full-length GRAMMY performances from past shows.

The interactive microsite, and the MusicMapper app, let users drop a virtual pin in a specific location using Google Maps, select a song through social music service Rdio, and tag a note describing how that song and location defined a special moment in his/her life.

Not only would users have the opportunity to map their own musical journey, but they were able to explore other MusicMapper tags through an AR view that provided an innovative, real-life glimpse at how "music is life is music."

Additionally, fans also had the ability to unlock exclusive GRAMMY content, based on their physical location and unlock content via a QR code reader on all print material and outdoor advertisements where they accessed full-length GRAMMY performances from past shows.

The interactive microsite, and the MusicMapper app, let users drop a virtual pin in a specific location using Google Maps, select a song through social music service Rdio, and tag a note describing how that song and location defined a special moment in his/her life.

Not only would users have the opportunity to map their own musical journey, but they were able to explore other MusicMapper tags through an AR view that provided an innovative, real-life glimpse at how "music is life is music."

Additionally, fans also had the ability to unlock exclusive GRAMMY content, based on their physical location and unlock content via a QR code reader on all print material and outdoor advertisements where they accessed full-length GRAMMY performances from past shows.

The interactive microsite, and the MusicMapper app, let users drop a virtual pin in a specific location using Google Maps, select a song through social music service Rdio, and tag a note describing how that song and location defined a special moment in his/her life.

Not only would users have the opportunity to map their own musical journey, but they were able to explore other MusicMapper tags through an AR view that provided an innovative, real-life glimpse at how "music is life is music."

Additionally, fans also had the ability to unlock exclusive GRAMMY content, based on their physical location and unlock content via a QR code reader on all print material and outdoor advertisements where they accessed full-length GRAMMY performances from past shows.

The interactive microsite, and the MusicMapper app, let users drop a virtual pin in a specific location using Google Maps, select a song through social music service Rdio, and tag a note describing how that song and location defined a special moment in his/her life.

Not only would users have the opportunity to map their own musical journey, but they were able to explore other MusicMapper tags through an AR view that provided an innovative, real-life glimpse at how "music is life is music."

Additionally, fans also had the ability to unlock exclusive GRAMMY content, based on their physical location and unlock content via a QR code reader on all print material and outdoor advertisements where they accessed full-length GRAMMY performances from past shows.

Interactive Site —

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Mobile App —

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App Demo —

Film —

App Demo —

Case Study —

Film —

Case Study —

Project: The Recording Academy "Music is Life" 
Agency: TBWA\Chiat\Day\LA
Role: Art Director / Designer

Project: Music is Life
Agency: TBWA\Chiat\Day\LA
Role: Art Director / Designer

Project: The Recording Academy "Music is Life" 
Agency: TBWA\Chiat\Day\LA
Role: Art Director / Designer

Music is Life was one of the first mobile-first integrated campaigns of it's kind. It won numerous awards and helped grow viewership. The televised Grammys award show was seen by at 26.55 million viewers, up 3 percent from 25.87 million in 2010. In 2009 the show reached just 19 million viewers.

Music is Life was one of the first mobile-first integrated campaigns of it's kind. It won numerous awards and helped grow viewership. The televised Grammys award show was seen by at 26.55 million viewers, up 3 percent from 25.87 million in 2010. In 2009 the show reached just 19 million viewers.

Music is Life was one of the first mobile-first integrated campaigns of it's kind. It won numerous awards and helped grow viewership. The televised Grammys award show was seen by at 26.55 million viewers, up 3 percent from 25.87 million in 2010. In 2009 the show reached just 19 million viewers.

Music is Life was one of the first mobile-first integrated campaigns of it's kind. It won numerous awards and helped grow viewership. The televised Grammys award show was seen by at 26.55 million viewers, up 3 percent from 25.87 million in 2010. In 2009 the show reached just 19 million viewers.
 

Music is Life was one of the first mobile-first integrated campaigns of it's kind. It won numerous awards and helped grow viewership. The televised Grammys award show was seen by at 26.55 million viewers, up 3 percent from 25.87 million in 2010. In 2009 the show reached just 19 million viewers.

Recognition —
FWA Mobile Site of the Day in March 2011 
FWA Website of the Day in March 2011 
SXSW 2011 Finalist - Music is Life is Music
Three time Webby Honoree 
Shortlisted D&AD Pencil for Interactive Design

Recognition —
FWA Mobile SOD March 2011 
FWA SOD March 2011 
SXSW 2011 Finalist - Music is Life is Music
Three time Webby Honoree 
Shortlisted D&AD Interactive Design Pencil

Recognition —
FWA Mobile SOD March 2011 
FWA Website of the Day March 2011 
SXSW 2011 Finalist
Three time Webby Honoree 
Shortlisted D&AD Pencil for Interactive Design

Recognition —
FWA Mobile SOD March 2011 
FWA SOD March 2011 
SXSW 2011 Finalist 
Three time Webby Honoree 
Shortlisted D&AD Pencil for Interactive Design

Recognition —
FWA Mobile Site of the Day in March 2011 
FWA Website of the Day in March 2011 
SXSW 2011 Finalist - Music is Life is Music
Three-time Webby Honoree 
Shortlisted D&AD Pencil for Interactive Design

© 2018 Geo Panch

© 2017 Geo Panch

© 2018 Geo Panch