Vet vs. N00b

Vet vs. N00b

Vet vs. N00b

Vet vs. N00b

Whether you're a veteran of Call of Duty or a n00b just starting out, in Moder Warfare 3 there's a soldier in all of us.

Whether you're a veteran of Call of Duty or a n00b just starting out, in Moder Warfare 3 there's a soldier in all of us.

Whether you're a veteran of Call of Duty or a n00b just starting out, in Moder Warfare 3 there's a soldier in all of us.

Whether you're a veteran of Call of Duty or a n00b just starting out, in Moder Warfare 3 there's a soldier in all of us.

Whether you're a veteran of Call of Duty or a n00b just starting out, in Moder Warfare 3 there's a soldier in all of us.

mw3_header

Interactive Film —

Interactive Film —

Interactive Film —

After helping establish the "There's a Soldier In All of Us" campaign at TBWA\Chiat\Day LA  I moved over to 72andSunny LA to continue efforts on Call of Duty after they had won the business. Vet and N00b was integrated advertising campaign promoting Modern Warfare 3 and included an interactive live-action trailer that allowed viewers to access tips and Easter eggs. I also helped create all the on-air graphics, print, ooh and digital elements that depicted the transformation from n00b to vet. 

After helping establish the "There's a Soldier In All of Us" campaign at TBWA\Chiat\Day LA  I moved over to 72andSunny LA to continue efforts on Call of Duty after they had won the business. Vet and N00b was integrated advertising campaign promoting Modern Warfare 3 and included an interactive live-action trailer that allowed viewers to access tips and Easter eggs. I also helped create all the on-air graphics, print, ooh and digital elements that depicted the transformation from n00b to vet.

After helping establish the "There's a Soldier In All of Us" campaign at TBWA\Chiat\Day LA  I moved over to 72andSunny LA to continue efforts on Call of Duty after they had won the business. Vet and N00b was integrated advertising campaign promoting Modern Warfare 3 and included an interactive live-action trailer that allowed viewers to access tips and Easter eggs. I also created all the on-air graphics, print, ooh and digital elements that depicted the transformation from n00b to vet. 

After helping establish the "There's a Soldier In All of Us" campaign at TBWA\Chiat\Day LA  I moved over to 72andSunny LA to continue efforts on Call of Duty after they had won the business. Vet and N00b was integrated advertising campaign promoting Modern Warfare 3 and included an interactive live-action trailer that allowed viewers to access tips and Easter eggs. I also helped create all the ooh and digital elements that depicted the transformation from n00b to vet. 

After helping establish the "There's a Soldier In All of Us" campaign at TBWA\Chiat\Day LA  I moved over to 72andSunny LA to continue efforts on Call of Duty after they had won the business. Vet and N00b was integrated advertising campaign promoting Modern Warfare 3 and included an interactive live-action trailer that allowed viewers to access tips and Easter eggs. I also help create all the on-air graphics, print, ooh and digital elements that depicted the transformation from n00b to vet. 

Film —

Interactive Film —

Film —

Print & OOH —

Print & Ooh —

Print & OOH —

vetnoob
vetnoob_v2
Carousel_image-copy-6

Times Square Spectacular —

Times Square Spectacular —

Times Square Spectacular —

_codooh

MW3 Collections 1 Launch Trailer —

MW3 Collections 1 Launch Trailer —

MW3 Collections 1 Launch Trailer —

Project: Call of Duty "Vet vs. N00b
Agency: 72andSunny LA
Role: Art Director / Designer
Director: Peter Berg

Project: Vet vs. N00b
Agency: 72andSunny
Role: Art Director / Designer
Director: Peter Berg

Project: Call of Duty "Vet vs. Noob"
Agency: 72andSunny LA
Role: Art Direction / Designer
Director: Peter Berg

The 90-second trailer debuted during the beginning of the NBA Season. Different versions of our spot also aired in Europe as well as gaining over 29 Million views on YouTube. 

Modern Warfare 3 toppled not just videogame, but entertainment industry records. In 2011 it earned $1 billion in sales within 16 days of launch, besting the record of James Cameron’s “Avatar,” which earned that amount in 17 days. It also won the 45th annual North American Grand Effie Award 

The 90-second trailer debuted during the beginning of the NBA Season. Different versions of our spot also aired in Europe as well as gaining over 29 Million views on YouTube. 

Modern Warfare 3 toppled not just videogame, but entertainment industry records. In 2011 it earned $1 billion in sales within 16 days of launch, besting the record of James Cameron’s “Avatar,” which earned that amount in 17 days. It also won the 45th annual North American Grand Effie Award. 

The 90-second trailer debuted during the beginning of the NBA Season. Different versions of our spot also aired in Europe as well as gaining over 29 Million views on YouTube. 

Modern Warfare 3 toppled not just videogame, but entertainment industry records. In 2011 it earned $1 billion in sales within 16 days of launch, besting the record of James Cameron’s “Avatar,” which earned that amount in 17 days. It also won the 45th annual North American Grand Effie Award.

Recognition —
2013 North American Grand Effie

Recognition —
2013 North American Grand Effie

© 2018 Geo Panch

© 2017 Geo Panch

© 2018 Geo Panch