Clutchify Yourself

Mutant Makeover

Mutant Makeover

Clutchify Yourself

Jordan, Ali, Phelps, and WatchESPN all have one thing in common, they're clutch when it counts and they especially all come through during crunch time when depended on the most. 

Jordan, Ali, Phelps, and WatchESPN all have one thing in common, they're clutch when it counts and they especially all come through during crunch time when depended on the most.

Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.

Unleash your Mutant Hunger and take a burger selfie on Instagram for an X-men Mutant Makeover.

Jordan, Ali, Phelps, and WatchESPN all have one thing in common, they're clutch when it counts and they especially all come through during crunch time when depended on the most.

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Case Study Film  —

Case study Film —

Case study Film —

Site Walkthrough —

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We also created several animated films from the top-submitted clutch moments from our fans. The best story were then chosen and made into short films that we then shared on our Espn's social channels.

We also created several animated films from the top-submitted clutch moments from our fans. The best stories were then chosen and made into short films that we then shared on our social channels.

We also created several animated films from the top-submitted clutch moments from our fans. The best story were then chosen and made into short films that we then shared on our social channels.

We also created several animated films from the top-submitted clutch moments from our fans. The best story were then chosen and made into short films that we then shared on our Espn's social channels.

Clutch Submission Films —

Partnership Films —

Clutch Submission Films —


Project: ESPN  "Clutchify Yourself"
Agency: 72andSunny LA
Role: Art Director / Designer

Project: ESPN "Clutchify Yourself"
Agency: 72andSunny 
Role: Art Director / Designer

Project: ESPN "Clutchify Yourself"
Agency: 72andSunny
Role: Art Director / Designer

Project: Espn "Clutchify Yourself"
Agency: 72andSunny LA
Role: Art Director / Designer

The WatchESPN integrated campaign was a huge success due to our Clutichify Yourself. Fans spent several minutes on the experience where they built their own characters, recorded their clutch stories, and then dynamically animated their character with their own voices. Users could also save, post, or send their character to their friends.  Our interactive experience became an instant hit with over 30,000 avatars created in the first weeks of the campaign launching.

The WatchESPN integrated campaign was a huge success due to our Clutichify Yourself. Fans spent several minutes on the experience where they built their own characters, recorded their clutch stories, and then dynamically animated their character with their own voices. Users could also save, post, or send their character to their friends. Our interactive experience became an instant hit with over 30,000 avatars created in the first weeks of the campaign launching.

The WatchESPN integrated campaign was a huge success due to our Clutichify Yourself. Fans spent several minutes on the experience where they built their own characters, recorded their clutch stories, and then dynamically animated their character with their own voices. Users could also save, post, or send their character to their friends. Our interactive experience became an instant hit with over 30,000 avatars created in the first weeks of the campaign launching.

The WatchESPN integrated campaign was a huge success due to our Clutichify Yourself. Fans spent several minutes on the experience where they built their own characters, recorded their clutch stories, and then dynamically animated their character with their own voices. Users could also save, post, or send their character to their friends.  Our interactive experience became an instant hit with over 30,000 avatars created in the first weeks of the campaign launching. 

© 2018 Geo Panch

© 2017 Geo Panch

© 2018 Geo Panch