Future is Black

Future is Black

Future is Black

Future is Black

In the Near Future Of War in Los Angeles 2025, enter the 21st Century Cold War where technology and weapons have converged to create a new generation of warfare in the world.

In the Near Future Of War in Los Angeles 2025, enter the 21st Century Cold War where technology and weapons have converged to create a new generation of warfare in the world.

In the Near Future Of War in Los Angeles 2025, enter the 21st Century Cold War where technology and weapons have converged to create a new generation of warfare in the world.

In the Near Future Of War in Los Angeles 2025, enter the 21st Century Cold War where technology and weapons have converged to create a new generation of warfare in  the world.

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Teaser —

After nine iterations, gamers thought they’d seen everything Call of Duty had to offer. So we positioned Call of Duty: Black Ops II as a game of wholesale innovation, rewriting the game launch playbook with a six-month story of near-future warfare and weaponry. First, we put a future weapon in the hands of YouTube hero FPSRussia.

After nine iterations, gamers thought they’d seen everything Call of Duty had to offer. So we positioned Call of Duty: Black Ops II as a game of wholesale innovation, rewriting the game launch playbook with a six-month story of near-future warfare and weaponry. First, we put a future weapon in the hands of YouTube hero FPSRussia.

After nine iterations, gamers thought they’d seen everything Call of Duty had to offer. So we positioned Call of Duty: Black Ops II as a game of wholesale innovation, rewriting the game launch playbook with a six-month story of near-future warfare and weaponry. First, we put a future weapon in the hands of YouTube hero FPSRussia.

After nine iterations, gamers thought they’d seen everything Call of Duty had to offer. So we positioned Call of Duty: Black Ops II as a game of wholesale innovation, rewriting the game launch playbook with a six-month story of near-future warfare and weaponry. First, we put a future weapon in the hands of YouTube hero FPSRussia.

Documentary —

Then hijacked an NBA playoff game with a chilling, category-breaking documentary and created an app with Bad Robot to showcase future weapons. Everything culminated in a global launch campaign featuring a surprising cast of gamer icons.

Then hijacked an NBA playoff game with a chilling, category-breaking documentary and created an app with Bad Robot to showcase future weapons. Everything culminated in a global launch campaign featuring a surprising cast of gamer icons.

Then hijacked an NBA playoff game with a chilling, category-breaking documentary and created an app with Bad Robot to showcase future weapons. Everything culminated in a global launch campaign featuring a surprising cast of gamer icons.

Then hijacked an NBA playoff game with a chilling, category-breaking documentary and created an app with Bad Robot to showcase future weapons. Everything culminated in a global launch campaign featuring a surprising cast of gamer icons. 

Then hijacked an NBA playoff game with a chilling, category-breaking documentary and created an app with Bad Robot to showcase future weapons. Everything culminated in a global launch campaign featuring a surprising cast of gamer icons. 

App Demo Film —

App Demo Film —

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Within weeks after the update launched, the app reached the “What’s Hot” list in iTunes. The app generated numerous shares of #CODFX videos online and it won Apple’s App of the Year.

Within weeks after the update launched, the app reached the “What’s Hot” list in iTunes. The app generated numerous shares of #CODFX videos online and it won Apple’s App of the Year.

Within weeks after the update launched, the app reached the “What’s Hot” list in iTunes. The app generated numerous shares of #CODFX videos online and it won Apple’s App of the Year.

Launch Film —

Homepage Takeover —

Out-of-Home Billboards —

Out-of-Home Billboards —

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Nuketown 2025 Poster —

Nuketown 2025 Poster —

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Project: Call of Duty Black Ops II "Future is Black"
Agency: 72andSunny
Role: Art Director / Designer
Director: Guy Ritchie

Project: COD Black Ops II "Future is Black"
Agency: 72andSunny
Role: Art Director / Designer
Director: Guy Ritchie

Project: Black Ops II "Future is Black"
Agency: 72andSunny
Role: Art Director / Designer
Director: Guy Ritchie

Project: COD Black Ops II "Future is Black"
Agency: 72andSunny
Role: Art Director/Designer
Director: Guy Ritchie

We broke our own previous record of the biggest entertainment launch of the year with 1 billion in sales in 15 days. All of our content got over 35 million video views in a month. Our FPS Russia teaser was viewed 34 million with no paid media against it.

Within 24 hours of our Documentary Film going live, 5 out of the top 10 US trending topics on Twitter were related to Call of Duty: Black Ops II

We broke our own previous record of the biggest entertainment launch of the year with 1 billion in sales in 15 days. All of our content got over 35 million video views in a month. Our FPS Russia teaser was viewed 34 million with no paid media against it.

Within 24 hours of our Documentary Film going live, 5 out of the top 10 US trending topics on Twitter were related to Call of Duty: Black Ops II

Recognition —
2013 D&AD Inbook Award Digital Advertising 
2013 Webby Integrated People's Voice Winner
2013 Cyber Cannes Lion Shortlist
2012 Iphone App of the Year: Action Movie FX
2012 Google Creative Sandbox
2012 October Creativity Pick of the Day

Recognition —
2013 D&AD Inbook Award 
2013 Webby Integrated People's Voice 
2013 Cyber Cannes Lion Shortlist
2012 Ios App of the Year: Action Movie FX
2012 Google Creative Sandbox
2012 October Creativity Pick of the Day

Recognition —
2013 D&AD Inbook Award 
2013 Webby Integrated People's Voice 
2013 Cyber Cannes Lion Shortlist
2012 App of the Year: Action Movie FX
2012 Google Creative Sandbox
2012 October Creativity Pick of the Day

Recognition —
2013 D&AD Inbook Award 2013 Webby Integrated People's Voice Winner
2013 Cannes Lion Shortlist
2012 Iphone App of the Year: Action Movie FX
2012 Google Creative Sandbox
2012 October Creativity Pick of the Day

Recognition —
2013 D&AD Inbook Award Digital Advertising 
2013 Webby Integrated People's Voice Winner
2013 Cyber Cannes Lion Shortlist
2012 iPhone App of the Year: Action Movie FX
2012 Google Creative Sandbox
2012 October Creativity Pick of the Day

© 2018 Geo Panch

© 2017 Geo Panch

© 2018 Geo Panch